Great Tips For Building A Smart Email Copywriter Plan
Finding a Great Copywriter
If you want to make money on the internet, you are going to need a website. If you want that site to help you be profitable, it needs to be extremely well written. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to compose the text for your site. An expert copywriter can help you generate more money than you could hope to see if you tried to write the copy yourself. Obviously, not all copywriters are created equal. Some copywriters are insanely incredibly talented. Some simply wish they had talent and are trying to make some money because someone told them writing online would be a cinch. These are a couple of ways to help you tell them apart.
Does the copywriter have his or her own website? Any copywriter worth employing is going to have his or her own site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they tell you that they'll be able to help you with the one you are creating? Examine the copy on this web site. If it is loaded with errors this is not a good sign.
How well do you react to the copy on the copywriter's site? This is more involved than merely finding grammatical errors and syntax errors. Does the web site copy cause an emotional response as you go over it? Does click reference it cause you to like the writer? Does it make you want to continue reading and find out more about him or her? Does it make you eager to employ them immediately? Does the website copy make you feel like you need to leave? Does it make you upset? These are all crucial reactions and you need to listen to them.
Do some more background search on the copywriter. Try to find reviews on forums and unbiased web sites. It's extremely likely that the only reviews you are going to see on the writer's web site are going to be glowing. Perform a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews and testimonials merit attention. You must also request the writer for a few references. Be sure that you follow up and actually get ahold of those references and obtain an honest opinion from them.
It is vital to actually browse through any samples given to you by the writer. Ask for more samples than are displayed on the writer's site. This is especially important if the copywriter is claiming to be an expert in a subject. When the writing looks like it was sourced from Wikipedia or is particularly unclear, it's best to find someone else.
There are numerous different ways to see if a copywriter is worth paying for. It is important to do your homework and look beyond the writer him or herself for information as to his/her reputation and character.